Client Testimonials
Creative Services Portfolio
Client Satisfaction Survey
Newsletter
News Archives

CommuniComments

Do I Really Need a Computer Use Policy?

For most organizations, regardless of size, purpose or volume, the answer is YES! Computer use policies are an easy fix to what could potentially be a significant liability. As the cost of technology continues to decrease, and its proliferation in even the most non-technical environments increases, most organizations are finding a computer use policy a critical component of their policies and procedures. Why? Because the Internet opens up Pandora's box to employees - exposing them (and their organizations) to a multitude of risks including:

  • Viruses

  • Software license violation

  • Distractions such as personal email and chat

  • Exposure to inappropriate work place materials (such as pornography)

  • Inappropriate use of network resources (such as downloading music/video etc.)

While protecting your organization from outside threats is clearly important, protecting the organization from internal threats is at least as important, if not more so. Without a defined computer use policy, an organization leaves it up to the employee and/or individual managers to determine what is safe and appropriate use. This also means that the organization's response to inappropriate use is not well defined, and therefore not easily enforced.

Some Statistics to Drive the Point Home
According to the 1999 Computer Crime and Security Survey conducted by the Computer Security Institute and the FBI:

  • Fifty-five percent (55%) of the respondents reported unauthorized access to information by persons inside the organization, compared to just 30% who reported intrusions by outsiders.

  • Twenty-five percent (25%) reported theft of proprietary information and 69% reported theft of laptop computers.

  • Ninety percent (90%) reported virus contamination

  • and a staggering ninety-seven percent (97%) reported systems abuse by insiders (pornography, pirated software, inappropriate email usage, etc.).

According to Sextracker, an organization that tracks the online pornography trade, seventy percent (70%) of online pornography viewing occurs during the 9-5 workday.

Ok, I'm Convinced - Now What?
The following are topics that should be covered or at least considered in your computer use policy:
· Physical Security · Electronic Security · Information Usage · Levels of Access · Use of Email· Data and Information Security · Trade Secrets· Voicemail · Telecommuting· Pornography · Personal Use of the Internet/Online Services · Personal Use of the Computer for Word Processing, etc. · Loading of Non-Organization Software · Downloading from the Internet/Online Services · Allowable Uses of Access · Ownership of Software, Data, etc. · Confidentiality of Organizations Records · Organization's Right to Inspect Computers · Organization's Right to Access Email · Document Retention Schedules

Even if you only cover a small portion of the topics above, consider the following when writing, formatting and implementing your policy:

  • Clearly define the penalties for violating these policies - don't be too soft - or too hard.

  • Keep it simple and not too technical, so that people understand what they are signing. Make sure someone is available to answer questions that may arise.

  • Format the document so that the employee signs and returns the last page and retains the policy for future reference. File the employee signature sheet in their personnel record.

  • Integrate the delivery of the policy into your new employee process.

  • Make sure that this is seen as a top down initiative and that management not only believes in the policy, but also is willing to enforce it.

  • If you have legal counsel, you may consider having them review it for legal concerns.

  • Don't recreate the wheel. Lots of organizations have these policies in place. Borrow from other if possible, or purchase policies online and customize if necessary.

Given that most employees respond best to "knowing the rules by which they are playing", a clearly defined computer use policy can only help set expectations amongst employees. While even the best-crafted policies may not stop an employee bent on violating them, good policies will minimize the opportunities and minimize the organization's liability. They will also provide a clearly defined response to the violations - and when things get a little crazy, there's nothing better than that!

How to Write Content for the Web

When deciding what to use for content on your website, the most important thing to remember is that the web is not print. People read differently on the web. They skim, looking for links or headlines to the specific information that relates to them. With that in mind, here are five basic rules for writing on the web.

Be Short
Put your most important information up front. Use provocative topic sentences to keep readers hooked and to let them know the nature of extensive content that may follow or be linked. Use summaries or sound bites when possible.

Be Simple
A formal writing style slows readers down, so keep the text informal. Keep your tone down-to-earth. Try to relate to readers and let them get to know you.

Be Factual
Web visitors typically come to your site for factual product information. Anything that resembles over-hyped e-mail is likely to be a turn-off and get deleted without consideration. If you provide factual information, offer links to areas that will lend credibility to your site.

Know Your Visitor
First, seriously consider the types of visitors you wish to attract, and the goals you have for them. Then, analyze who they are, where they come from, how they navigate your site, what interests them. The more you know about visitors, the better job you can do to keep your content within their comfort zones.

Use the Technology
Web users expect to participate, so offer them a means to this end. Let them order something online, even if it's just a free brochure. Or, ask if they'd like updated content e-mailed regularly.
Your Web visitors are your current or potential customers. If you're uncomfortable with what you write, don't worry. Have it proofread or edited. The main thing is to say what you would say if a client were sitting right in front of you. Communicate the feel and the personality of your company by what you write on your Web site.

Client Spotlight: Oak & Ivory

Challenge: To create a web site for a local business selling a multitude of products that will project the quaint coastal nature of their products, while implementing a fully functional, professional ecommerce site. Given that this was the first attempt at a web site made by Oak & Ivory (http://www.oakandivory.com), there were also additional challenges of educating the client in terms of what options were available to them, and at what costs.

Solution: The vision of the Oak & Ivory owners, Bob and Karen Marks, was conveyed to the Creative and Integrative Services team at CommuniCom though multiple meetings and phone conversations. A detailed storyboard was created based on these conversations and from here the site began to take the form of a highly visual shopping experience.

Technically, this site utlilizes several Database functions, and was built to be scalable for future products and site enhancements. Five main categories drive the product database, with numerous sub-categories, and individual product descriptions. Many images are used, including very high resolution images to give the customer a very detailed rendering of the product.

Working with the Product database is the "Shopping basket", with a unique animation when customers add their items to the Basket. The oders are secured using Secure certificates and an order encryption process, with confirmation to the customer, and and order fulfillment to Oak &I vory staff to process. Our technology does not at any time store their customers credit cards on our servers.

Come experience the quality and tradtion yourself..Visit Oak & Ivory today!

We are pleased to spotlight Oak & Ivory, and welcome them to the CommuniCom family of created, hosted and maintained websites.

 


[ S.O.S. ] [ SERVICES ] [ INVESTORS ] [ CLIENTS ] [ PROFILE ]
® 2001 CommuniCom, Inc. All Rights Reserved
6 Otis Park Drive, Bourne MA 02532
Phone 508.743.0700 Fax 508.743.0971